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Strategic Intelligence Monitor on Personal Health Systems (SIMPHS): Report on Typology/Segmentation of the PHS Market

  • Authors: Fabienne Abadie, Cristiano Codagnone, Marc van Lieshout, Corina Pascu, Peter Baum, Anssi Hoikkanen, Jose-Antonio Valverde, Ioannis Maghiros
  • EUR Number: 24737 EN
  • Publication date: 2/2011

Abstract

This market segmentation reports for Personal Health Systems (PHS) describes the methodological background and illustrates the principles of classification and typology regarding different fragments forming this market. It discusses different aspects of the market for PHS and highlights challenges towards a stringent and clear-cut typology or defining market segmentation. Based on these findings a preliminary hybrid typology and indications and insights are created in order to be used in the continuation of the SIMPHS project. It concludes with an annex containing examples and cases studies.

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