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Statistical, Ecosystems and Competitiveness Analysis of the Media and Content Industries: European Television in the New Media Landscape

  • Authors: Author: Esteve Sanz
    Editor: Marc Bogdanowicz, Jean Paul Simon
  • EUR Number: 25277 EN/5
  • Publication date: 11/2012


This report offers an in-depth analysis of the major cultural economic developments in the broadcasting industry, taking as the entry point the transformations related to the Internet and digitization and the position of the European industry in relation to these transformations. The analysis integrates most of the available statistical data on European Television, and includes an appendix on TV world market. The report is divided into 8 major parts. Following the elaboration of the theoretical framework (Chapter 1), Chapter 2 gives an overview of the history of European television. Chapter 3 analyses the organization of TV companies with a focus on concentration and decentralization. Chapter 4 analyzes the proliferation of platforms and ways of consuming TV, including online and Pay-TV. Chapter 5 takes a closer view at the audience and its changing modes of participation. Chapter 6 studies the changing narrative content of television products, and how this affects the cultural economics of the medium. Chapter 7 highlights the relationships between the global and local market in the move toward new formats of broadcasting. Chapter 8 differentiates commercial, public and grass-rooted television, and briefly elaborates some policy recommendations. The conclusion of the report joins all the previous threats together and outlines a theory of media system change. The study is based on a review and synthesis of the available literature and reports and on official (Eurostat) and unofficial (trade organisations and consultancies) data on the broadcasting industry. This report also draws on multiple secondary bibliographic resources, theories and television programs.

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